La Joya is a city located in Hidalgo County, Texas, in the Rio Grande Valley region of South Texas. As of the 2020 census, the population of La Joya was estimated to be around 4,500 people.

The city is located just south of the city of Sullivan City and is part of the McAllen-Edinburg-Mission metropolitan area. It is situated in the heart of the Rio Grande Valley, a region known for its rich culture, agriculture, and tourism.

La Joya is home to several schools, including La Joya High School, La Joya Palmview High School, and La Joya Juarez-Lincoln High School. The La Joya Independent School District serves the city and has a rating of B+ according to Niche.com.

The city has several parks and recreational areas, including the La Joya Sports Complex and the Leo Pena “La Paloma” Park. These parks offer a range of activities for residents and visitors, such as soccer fields, baseball fields, tennis courts, and playgrounds.

La Joya is also known for its annual Onion Festival, a celebration of the city’s agricultural heritage. The festival features live music, food vendors, and onion-themed contests and activities.

In terms of business and commerce, La Joya has a growing economy with a range of industries, including agriculture, retail, and healthcare. The city is home to several businesses and restaurants, and the La Joya Economic Development Corporation can provide resources and support for entrepreneurs and businesses looking to establish themselves in the city.

In summary, La Joya is a small city located in Hidalgo County, Texas, known for its rich culture and agricultural heritage. The city offers several schools and parks, including the La Joya Sports Complex and the Leo Pena “La Paloma” Park. The annual Onion Festival is a popular event in the city, and La Joya’s growing economy provides opportunities for businesses and entrepreneurs.