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Florence is a small city located in Williamson County, Texas, United States. As of the 2020 United States Census, the estimated population of Florence was around 1,300 people.

The city is located about 40 miles north of Austin and is known for its rural charm and scenic beauty. Florence was founded in 1858 and named after Florence, Italy.

In terms of demographics, Florence is a diverse city, with a mix of residents of different ethnicities, cultures, and backgrounds. According to the United States Census Bureau, the population of Florence is around 71% White, 20% Hispanic or Latino, 6% Black or African American, and 3% Asian.

The average home price in Florence varies depending on factors such as location and the size of the property, but as of 2021, the median home price in the area was around $240,000. The property tax rate in Florence is 2.2% per $100 valuation, which is slightly lower than the state average.

Florence is served by the Florence Independent School District, which includes several highly rated schools. According to, some of the top-rated schools in the district include Florence High School, Florence Middle School, and Florence Elementary School.

Florence has its own chamber of commerce, which can be reached by phone at (254) 793-2545. The city can be reached by phone at (254) 793-2490.